Innokas Medical participated again this year in the MedTec Europe fair, held in Stüttgart, Germany, on April 12–14. Innokas participated the fair at Medical Mountain’s stand together with BusinessOulu. Petri Karinen, Head of International Affairs at BusinessOulu, was very satisfied on the successful event. He particularly values the great business relationship between BusinessOulu and Medical Mountains since both parties have found the participation the fair together with the joint stand very valuable.
“The event was well organized! We are having a very rich business relationship with our cooperation partner, the German organization Medical Mountains, and we have found the joint stand opportunity as very cost-effective and valuable way to participate the fair. We will therefore continue to use this proven participation concept in the future also. In addition, we will start to scan other potential trade fairs where this joint stand concept could take advantage of, too. In general, it seemed that there were little bit quieter at the fair this year comparing earlier times. The best element of the event was the great matchmaking service where really good meetings took place”, Karinen tells.
Innokas was represented at MedTec Europe by Innokas’ Account Managers Antti Virtanen and Antti Tolvanen. Virtanen participated in Medtec Europe for the first time. He states that the exhibition went well for Innokas even though there were less visitors than Innokas expected. He thinks that one clear benefit of Medtec Europe was the excellent matchmaking service.
“I feel that standing at the booth created no value, but the stand is a very good place to use as a meeting point at the fair. Actively booking meetings in advance as well as meeting potential customers at the fair ground made exhibition participation fruitful. In addition to meetings we had booked beforehand, we arranged meetings with a number of very interesting potential customers via the matchmaking service. We found overall 9 new sales opportunities from the fair, so I really consider that the exhibition participation was beneficial for us”, Virtanen says.
MedTec Europe is an international exhibition for medical device manufacturing industry. It brings together medical device companies and advanced technology providers to discuss and share the latest product developments, research and innovations in healthcare sector. The event entered its 15th year and provided visitors with the opportunity to meet with over 600 exhibitors at the fair. The next Medtec Europe will be arranged on April 4-6th 2017 at Messe Stuttgart.
For more information about the event, please visit: